Questions, answered straight.

It depends on how many pages you need and what the site has to do. You start with a free homepage mockup, then get a written scope and price before any work begins, so there are no surprises. If the price isn’t right for you, the mockup is still free. Worst case, you keep it. Automation and analytics work is scoped and priced separately.

How pricing works.

About a week from an approved mockup to a finished site, for a typical small-business website. That’s an estimate, not a guarantee: timing depends on how quickly we settle the mockup and whether your content and logins are ready. I’ll give you a firmer timeline once I see the scope.

Before you decide anything, I mock up your homepage so you can see the direction: the messaging, layout, and feel of the rebuild. It’s free and there’s no obligation. You only move forward if the mockup convinces you it’s worth doing. Send me your link and I’ll start on yours.

I don’t sell open-ended monthly SEO retainers. That’s the product too many small businesses have been burned by. What I do offer is two bounded plans: Site Care, which keeps the site updated, backed up, and working month to month; and a quarterly Visibility Refresh, where I tune up your Google Business Profile, refresh your service pages for what’s changed, and check performance. Everything in each plan is named in writing, you can cancel anytime, and the honesty line doesn’t move: no one can honestly guarantee rankings, and I won’t.

Sometimes a rebuild is the wrong answer, and I’ll tell you when it is. If your site is basically sound, we sharpen the messaging, fix the mobile layout, and repair the contact paths, the three things that decide whether a visitor becomes an inquiry, without starting over. Send me the link and I’ll tell you straight whether a refresh or a rebuild makes more sense.

You do, completely. Your domain, hosting, and business accounts stay in your name, and we put ownership of the site files, access, and handoff terms in writing before work starts. Too many small businesses discover their last web person owned their domain or held the site hostage over a bill. I set it up so that can’t happen. You also get plain-language instructions, so you, or anyone you hire later, can keep things running without me.

With the problem that’s most visible in your business. If people can’t tell what you offer, start with the website. If inquiries slip through, start with follow-up. If you can’t tell what’s working, start with measurement. If you’re not sure, tell me what’s going on and I’ll suggest one place to begin.

Me. Vitale Signal is my independent practice, not an agency. The person you talk to in the first conversation is the person who writes the scope, does the work, and hands it over.

Not unless you’ve agreed to it. For suitable tasks, AI can summarize an inquiry or prepare a draft reply for your review. A person stays in control of every customer message, and any account access or automatic sending is agreed in writing first.

No. I work across industries, from local services to retail, hospitality, and professional firms, and with marketing teams that need practical measurement and implementation help.

No. I’m based in the Chicago area and work remotely with clients across the United States.

It comes straight to me. I read it and reply by email, usually with a couple of questions or a suggestion for where to start. There’s no sales sequence and no obligation.