Independent consulting Chicago area Clients across the US
Websites that explain what you do, follow-up that doesn’t slip, and numbers you can act on. For small businesses that would rather be doing the work, with one person handling the strategy and the build.
SNR
Clear signal. Found, followed up, and measured.
01The difference
Most small-business websites don’t have a traffic problem. They have a clarity problem: the hours are buried, the menu is a PDF, and the only way to order is a phone call.
Same shop, before and after. Drag to compare.
02Services
Each one works on its own. They work better connected.
01 · Websites & local visibility
“People can’t find us, or our site doesn’t explain why they should contact us.”
Clearer pages, a layout that works on a phone, and contact paths that actually reach you. Every website project starts with a free homepage mockup, so you see the direction before you commit to anything.
02 · Lead follow-up & automation
“Requests come in from everywhere, and keeping up takes too much time.”
Every inquiry in one place, with reminders and drafts that keep a person in control. Nothing contacts your customers automatically unless you’ve agreed to it, and I only build what can be supported reliably.
03 · Analytics & growth decisions
“We spend time and money on marketing, but we don’t know what deserves more.”
A simple scorecard first: where customers come from and what to do next. Straight about what the data can and can’t show. No one can honestly guarantee rankings, and I won’t.
03The math
Most lost customers never complain. They look you up, can’t find your hours, can’t book or order easily, and move on. Tune the dials to your business.
Tuning the dialsYour numbers
Revenue walking away
A rough illustration, not a promise. But every business has a number here, and most owners have never calculated it. The math: weekly lookups × 52 ÷ 12 × average sale × the share who give up.
Discuss your project04An example
Illustrative · Not a client case study
Here’s how the three services connect for a hypothetical customer of a small remodeling business. Most clients start with one step.
A hypothetical example for illustration. It doesn’t describe a completed project or predict results.
05About
Vitale Signal is my independent practice. I’m Dino Vitale, an analytics leader and consultant based in the Chicago area, working with clients throughout the United States.
There’s no agency behind the name and no handoff chain. When you write to hello@vitalesignal.com, I read it, and I’m the one who does the work: thinking through the strategy, building the page, setting up the pipeline, or fixing the tracking.
I also work with marketing teams that need practical measurement, reporting, workflow improvements, and implementation support.
More about me and how I workWhen we work together, you can expect
06Working together
You work directly with me, from the first conversation through the handover. Strategy is part of every step, not a separate phase.
The business problem, how things work today, and the outcome you want. A website link or a rough idea is plenty to start.
A manageable scope, the deliverables, and what success looks like. Agreed in writing, with a price, before any work starts.
I build the agreed website, workflow, or measurement work, and we review it together.
Everything lives in your accounts. You get clear instructions, and we look at the evidence to decide what comes next.
In writing, before work starts
07After launch
Two bounded plans for clients who want ongoing help. Everything in each plan is named in writing, and you can cancel anytime. No open-ended retainers.
Keeps the site updated, backed up, and working, month to month.
Named in writing. Cancel anytime.
A quarterly tune-up of how you show up in search.
Named in writing. Cancel anytime.
No one can honestly guarantee rankings, and I won’t. If what you need is deeper than these plans, I’ll tell you exactly what I’d recommend instead.
How pricing works08FAQ
The things people usually ask before we start. If yours isn’t here, ask me directly.
It depends on how many pages you need and what the site has to do. You start with a free homepage mockup, then get a written scope and price before any work begins, so there are no surprises. If the price isn’t right for you, the mockup is still free. Worst case, you keep it. Automation and analytics work is scoped and priced separately.
About a week from an approved mockup to a finished site, for a typical small-business website. That’s an estimate, not a guarantee: timing depends on how quickly we settle the mockup and whether your content and logins are ready. I’ll give you a firmer timeline once I see the scope.
Before you decide anything, I mock up your homepage so you can see the direction: the messaging, layout, and feel of the rebuild. It’s free and there’s no obligation. You only move forward if the mockup convinces you it’s worth doing. Send me your link and I’ll start on yours.
I don’t sell open-ended monthly SEO retainers. That’s the product too many small businesses have been burned by. What I do offer is two bounded plans: Site Care, which keeps the site updated, backed up, and working month to month; and a quarterly Visibility Refresh, where I tune up your Google Business Profile, refresh your service pages for what’s changed, and check performance. Everything in each plan is named in writing, you can cancel anytime, and the honesty line doesn’t move: no one can honestly guarantee rankings, and I won’t.
Sometimes a rebuild is the wrong answer, and I’ll tell you when it is. If your site is basically sound, we sharpen the messaging, fix the mobile layout, and repair the contact paths, the three things that decide whether a visitor becomes an inquiry, without starting over. Send me the link and I’ll tell you straight whether a refresh or a rebuild makes more sense.
09Contact
You don’t need a finished brief. A few lines on what your business does, what’s getting in the way, and any timing that matters is plenty.
Or write to me directly
Prefer email? This opens a draft in your email app with a few prompts. You review and send it yourself.